![]() After the comprehensive comparison, WeChat marketing is more efficient. CPL on WeChat is 2-4 RMB, on mobile application is 4-8 RMB, and it is with a higher unload rate and a lower open rate. retention rate of most mobile applications is 15-30%. retention rate of a subscription account is 80-90%, the retention rate of a service account is 60-70%. Many brands benefit from the WeChat campaigns. I signed up for WeChat a few months ago, and later found out that WeChat was warning my Chinese friends that my account was unverified and to be careful. Conversion Rate: The huge users volume and high app open rate supports a considerable conversion rate of WeChat marketing.Enable WeRun in Settings > General > Plug-ins. WERUN: Use Healthkit and Health app data to sync your step count on WeRun, where you can compete against friends with daily step rankings. Original content always wins higher open rate. WECHAT OUT: Make calls to mobile phones and landlines around the globe at super low rates (only available in select regions). Content with good quality could be with 40-50% open rate. Arrival Rate: In theory, the arrival rate of content of Official Accounts is 100%.Users are able to find out the Official Accounts, the content they are interested in by searching with keywords. WeChat out: calling mobile phones and landlines worldwide (feature available in certain areas). Accuracy: Account operator is able to see the user’s basic information such as gender, region, industry, activeness etc, to judge if they are the wanted target audience. WeChat or Weixin () is top messenger app in China.The benefit of leveraging WeChat Marketing campaigns.In general, users open WeChat 30 times per day averagely, the shared links in WeChat Moment exceed 3 billion everyday. WeChat is not only the most useful social networking tool, but also the source of information for a lot of people. More than 80% Wechat Users follow at least one official account, which could be translated into 560 million people follow wechat official accounts. ![]() Types of Official Accounts which users are following It is easy to imagine the competitiveness among all WeChat Official Accounts. Increasing with 15 thousand accounts at a daily basis. After the combination of Weixin (Chinese app) and WeChat (Out of China app), the monthly active users has been reached 762 million.Īccording to the internal data from WeChat, currently there’re more than 20 million wechat official accounts on WeChat.
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